One scent, start to finish
Shampoo through body spray, all Mango + Coconut. She comes in for the shampoo and leaves with the lotion.
New to the Fruit Tree line
Mango Bloom.
One scent. Hair to skin.
6
products at launch
11
SKUs
2
sizes, 8 oz and 16 oz
Body Butter joins after launch, taking the line to 7 products and 12 SKUs. In stores end of October or early November.
Who it's for
For the shopper who buys hair and body in one trip.
One routine and one scent, from the shower to the last spritz before she leaves the house.
Two price points, one shelf
8 oz for the first try. 16 oz for the repeat buyer.
Made here
Made in Trinidad and Tobago by Summit, trusted by Caribbean women for 39 years.
One scent across the range
Shampoo
Conditioner
Leave-In Conditioner
Body Wash
Body Lotion
Body Spray
The plan
It launches with a plan,
not just a pallet.
Before launch
Warm-up
Teaser content and Summit's product-match quiz get customers asking for it.
End Oct to early Nov
Launch
An introductory discount on the new line.
November to December
Featured line
Mango Bloom leads Christmas gifting, at the highest footfall of the year.
Every month
Activation days
Summit reps in store, sampling, and a gift with purchase from TT$50.
Summit staffs it, stocks the samples and funds the gifts. SuperPharm provides the floor space.
June McKinnon · jcmsummit@gmail.com · +1 868 627 3745